Our client is an innovative, industry leadingdigital television provider that brings state-of-the-art technology to millionsof customers across the U.S. With aplethora of HD channels and exclusive programming, they are number one when itcomes to customer satisfaction. Theircompany culture is both fun and exciting with the creation of new ideas everflowing.
In this role you beresponsible for content planning of regular site updates, particularly relatedto new prospective customers and the cross-sell for the multiple productsincluding TV, high speed internet, and wireless.
•Develop content strategies informed by data insights and digital best practicesthat meets business needs, champion the user experience and bring messages tolife in a clear and compelling way
• Collaborate with the design and writing teamto determine the message focus and hierarchy for all digital channels(websites, social media, email, digital paid media, content marketing, etc.)
• Serve as the chief strategic architect of ourdigital campaigns - clarifying strategic requirements, explaining complex ideasclearly, user flows/click paths and cross channel synergy
• Create highly optimized experiences throughsegmentation and personalization
• Constantly improve customer engagement andsales performance by partnering with Business Analytics to review lead trafficand measure sales KPIs
• Use A/B testing technologies to constantlyimprove digital performance
Key Qualifications:• Prior experience (4+ years) as an interactive content strategist ordirectly related experience
• Firm understanding of content strategy andresponsive design principles
• Prior exposure to online data reports coupledwith the ability to draw conclusions and hypothesis
• Excellent organizational skills and experiencemanaging multiple projects with competing priorities
• Motivated self-starter with the ability tomanage multiple projects at a time
• Prior experience with e-commerce and accountmanagement carts and flows for telco or entertainment content and/or telco orentertainment technology brands is a BIG plus