Beauty

Fulltime
09-13-2017
$95,000.00
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Job# 25059 BH# 331390
Contact# 5802175

CRM and Loyalty Manager, Beauty

Company Overview: 

Our client is a well-known beauty company specializing in hair and body treatments. Their one-of-a-kind products transform damaged hair and dry skin into silky smooth goodness. You will never go back to using any other products! 

Position Overview:
In this role, you will lead CRM initiatives and the dot.com loyalty program. You'll be instrumental in supporting the brand’s overall online growth by maximizing customer lifetime value and driving profitable customer loyalty. This position reports into the Director of Digital providing visibility to top-line leaders. 


Key  Responsibilities: 

  • Define lifecycle marketing strategies and segmentation approach; identify valuable consumers and opportunities to drive increased engagement and revenue 

  • Lead the development of database marketing analytics to improve consumer understanding; deliver insights that drive repeat and retention 

  • Generate growth through e-mail, push marketing strategies + communications in promotional, transactional, lifecycle, triggered and rewards-focused campaigns

  • Manage all aspects of developing & operating online loyalty programs to scale membership growth, increased engagement, retention and profitability 

  • Drive and execute key reward initiatives to define promotional strategies in conjunction with eCommerce, Marketing and Sales teams

  • Track + report on KPI metrics for CRM & loyalty; analyze results, tests and optimizations; continually monitor competitor loyalty programs 


You:

  • 5+ years' experience in digital marketing with a focus on customer retention + loyalty marketing

  • Bachelor’s Degree (preferably in Marketing)

  • Proven track record of driving customer acquisition and retention programs 

  • Passionate for all things digital + busting at the seams with new ideas

  • Thrive in a fast-past + entrepreneurial environment  

  • Excited about all things beauty!