Digital Marketing

Fulltime
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Job# 33311 BH# 375162
Contact# 5988403

CRM Email Marketing Manager

Client Overview: 

Our client is a renowned company presenting unparalleled and groundbreaking solutions. Their modern, cutting-edge, and dynamic approach is enriching lives every day.

Position Overview:

As the CRM Email Marketing Manager, you would be responsible for overseeing the company’s CRM acquisition strategy and the CRM calendar of communication by segment.
 

Responsibilities:

• Oversee the company’s CRM acquisition strategy and the CRM calendar of communication by segment 
• Develop and test email templates, smart email lists, and lead generation strategy to drive CRM acquisition KPIs and increase email subscriptions 
• Provide recommendations for improvement across segmentation, testing, and creative to meet business goals 
• Manage segment lists based on behaviors, including geo targeting, sales lifecycle, email engagement, website interactions and user preferences 
• Establish documentation and road maps for processes, A/B tests, and promotions that succeed through email

Key Qualifications:

• Bachelor’s degree

• 3-5 years’ CRM marketing experience 
• Background with email marketing, lead nurturing, marketing automation, and web analytics 
• Proficient with marketing automation technology