Marketing

Fulltime
05-16-2018
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Job# 25696 BH# 335677
Contact# 5974746

CRM - Fashion

Our client, a well known contemporary fashion brand, is looking for a CRM to join their growing team!

ROLE AND RESPONSIBILITIES 
As Relationship Management (CRM) Manager, your primary responsibilities include the following (but are not limited to): 
•    Responsible for omni-channel customer relationship program and driving retention growth while maintaining the brand pillars 
•    Analyze customer data throughout the customer lifecycle; identify and create segments including top clients, lifetime value, lapsed purchasers, post purchase, and re-engagement opportunities 
•    Use data to develop a retention marketing strategy and execute direct multi-channel initiatives to drive sales, working closely with Retail and Ecommerce teams 
•    Regularly communicate with Retail and Ecommerce teams; provide summarized data and actionable next steps per store/departments; help develop retention goals and KPIs 
•    Perform pre-and post-campaign analysis including promotions (Birthday), targeted email campaigns (Win Back, etc.) and other retention campaigns; provide performance summary to appropriate teams 
•    Work with Ecommerce team to help strategically develop and execute automations/campaigns within ESP/CRM database 
•    A key role in developing and managing the data-driven aspects of our in-house loyalty/rewards program ensuring growth in lifetime value, AOV, repeat purchase rates, and overall engagement 
•    Explore direct mail opportunities with Marketing team; develop potential budget and performance expectations 
•    Utilize current in-house and third party data infrastructure; research new ways to consolidate and create efficiencies 
•    Provide monthly and quarterly CRM reports including RFM metrics and other KPIs; provide updates on on-going campaigns 
•    Contribute to weekly corporate meeting by providing updates on current projects 
•    Provide support on other company initiatives as needed, maintaining a no task is too small attitude 

QUALIFICATIONS

•    Minimum of five (5) years of experience in CRM and retention marketing 
•    Date and results driven; strategic, conceptual and innovative thinker 
•    Knowledge of working within CRM and email platforms, Google Analytics, retail point of sale, data aggregator software 
•    Excellent verbal and written communication skills 
•    Ability to multitask and manage deadlines; possess exceptional organizational skills

"Employer and its clients will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.”