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Job# 27678 BH# 345437
Contact# 5974746

CRM Manager

Our client, a contemporary fashion brand, is looking for a CRM Manager to join their team!   You will be responsible for omni-channel customer relationship program and driving retention growth while maintaining the brand pillars.  


• Analyze customer data throughout the customer lifecycle; identify and create segments including top clients, lifetime value, lapsed purchasers, post purchase, and re-engagement opportunities 
• Use data to develop a retention marketing strategy and execute direct multi-channel initiatives to drive sales, working closely with Retail and Ecommerce teams 
• Regularly communicate with Retail and Ecommerce teams; provide summarized data and actionable next steps per store/departments; help develop retention goals and KPIs 
• Perform pre-and post-campaign analysis including promotions (Birthday), targeted email campaigns (Win Back, etc.) and other retention campaigns; provide performance summary to appropriate teams 
• Work with Ecommerce team to help strategically develop and execute automations/campaigns within ESP/CRM database 
• A key role in developing and managing the data-driven aspects of our in-house loyalty/rewards program ensuring growth in lifetime value, AOV, repeat purchase rates, and overall engagement 
• Explore direct mail opportunities with Marketing team; develop potential budget and performance expectations 
• Utilize current in-house and third party data infrastructure; research new ways to consolidate and create efficiencies 
• Provide monthly and quarterly CRM reports including RFM metrics and other KPIs; provide updates on on-going campaigns 
• Contribute to weekly corporate meeting by providing updates on current projects 
• Provide support on other company initiatives as needed, maintaining a no task is too small attitude 


• Minimum of five (5) years of experience in CRM and retention marketing 
• Date and results driven; strategic, conceptual and innovative thinker 
• Knowledge of working within CRM and email platforms, Google Analytics, retail point of sale, data aggregator software 
• Excellent verbal and written communication skills 
• Ability to multitask and manage deadlines; possess exceptional organizational skills 

"Employer its clients will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.”