Our client is a leading online fashion retailer presenting the latest, chic must-haves for every trendsetter. With their innovative, fashion-forward, and modern approach, you can effortlessly dress in style every day.
In this role, you would be responsible for driving the CRM strategy and overseeing the operation process of email, SMS, and push deployment.
• Drive the CRM strategy, oversee the operation process of email, SMS, and push deployment, and drive business objectives and metrics
• Manage, evaluate, and present recommendations to execute data driven customer communication strategies and touchpoints
• Oversee lifecycle management and ownership, customer engagement and retention strategy, and data and personalization stewardship
• Lead vendor, platform, and relationship ownership, measurement, analytics, reporting, acquisition, and direct sales campaign support
• 3-5+ years’ CRM experience within direct to consumer ecommerce category
• Email deployment and management experience
• Understanding of HTML, CSS, and SQL