Marketing

Freelance
07-17-2018
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Job# 29795 BH# 355917
Contact# 6050199

CRM Manager

CRM Manager 

Luxury men's brand is looking to bring on a full-time CRM Manager. 

Location:NYC

Role: Full-time/Direct Hire

* Create and manage customer retention, acquisition and lapsed campaigns implemented via emails and clientelling store reports

* Organize, glean, and record marketing data findings. Based on results, create and present action plans at weekly management meetings.

* Synchronize efforts for constant growth of new email and address list growth

* Look for patterns and size up opportunities for trigger programs across many variables and channels of consumer engagement: Development of segmentation for database targeting through CRM channels for email and direct mail, in specific

. * Perform post campaign analysis for email and direct mail campaigns with actionable insights/recommendations for future activations, including ongoing performance tracking for all marketing campaigns and activations to prove an ROI through dashboards)Work on ad hoc analyses – (for example avg. days between purchase analysis, classification preferences, multi-channel analysis, etc.)

* Database management working with third parties to manage data flow and optimize data capture opportunities. Ensure integrity of customer database.

* Keep abreast of industry CRM and email/catalog/Loyalty program best practices