Our client is an innovative, forward-thinking and fun company living in the beauty service space. This progressive brand has taken thinking-outside-the –box to a new level. With a work hard & play harder kind of company culture, their environment is the perfect place for an entrepreneurial spirit to flourish.
In this role you will be responsible for managing our overall strategy and execution of our email and loyalty marketing programs.
- 5 years’ experience in building CRM plans and executing from start to finish, with clear results
- Intermediate to Advanced experience with Marketo & Salesforce
- Implement tactical customer lifecycle marketing campaigns via email following the completion of a full customer segmentation analysis
- Responsible for establishing and communicating email targets and work within Marketo to develop and deliver the email strategy/roadmap to against those targets
- Collaborate with Director of Marketing to develop and launch rewards program
- Develop loyalty-driving initiatives, targeting the highest value customers; Develop a suite of incentives, email, and direct mail communications for these customers
- Experience in App technology, Beauty and Wellness preferred
- Amazing team player with a fantastic, positive attitude
- Demonstrates strong digital acumen and customer-centric focus to communications
- Willingness to learn
- Experience with Marketo, Salesforce and Google Analytics
- Excellent organization skills with avid attention to detail and follow through.
- Bachelors’ degree required