CRM Specialist

Company Overview:

Our client is an innovative, forward-thinking and funcompany living in the beauty service space. This progressive brand has taken thinking-outside-the –box to a newlevel.  With a work hard & playharder kind of company culture, their environment is the perfect place for anentrepreneurial spirit to flourish.

Position Overview:

Inthis role you will be responsible formanaging our overall strategy and execution of our email and loyalty marketingprograms.

Responsibilities:

• 5 years’ experience in building CRM plans and executing from start to finish, with clear results 
• Intermediate to Advanced experience with Marketo & Salesforce
• Implement tactical customer lifecycle marketing campaigns via email following the completion of a full customer segmentation analysis
•  Responsible for establishing and communicating email targets and work within Marketo to develop and deliver the email strategy/roadmap to against those targets
• Collaborate with Director of Marketing to develop and launch rewards program
•  Develop loyalty-driving initiatives, targeting the highest value customers; Develop a suite of incentives, email, and direct mail communications for these customers

Key Qualifications:

• Experience in App technology, Beauty and Wellness preferred 
• Amazing team player with a fantastic, positive attitude 
• Demonstrates strong digital acumen and customer-centric focus to communications 
• Willingness to learn 
• Experience with Marketo, Salesforce and Google Analytics 
• Excellent organization skills with avid attention to detail and follow through. 
• Bachelors’ degree required