Digital Marketing Jobs
CRM Strategist - Freelance
Our client, a full service ad agency has an immediate need for a CRM Strategist. This is an offsite position (fulltime hours) that is ongoing for the right candidate.
Must be willing to work west coast hours if located in another time zone.
You will be responsible for developing and leading direct response digital strategy for existing clients as well as new business opportunities for potential clients. The selected candidate is expected to actively use analytics, best practices, UX, and innovative thinking to develop digital strategy in support of new or existing client CRM and Acquisition marketing communication plans.
The strategist will use his/her deep knowledge of each interactive media (email, video, online, mobile, and social) to activate effective multi-screen campaigns. Additionally strategies will be integrated with offline tactics for true multi-channel plans.
RESPONSIBILITIES: • Prepare strategic campaigns to ensure sound, achievable objectives and strategies are being established • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) • Drives interactive DR, acquisitions and retention efforts • Manages ongoing performance, optimization and efficiencies of digital campaigns through web metrics, analytics, strategy, media and creative. • Develop UX design and wireframes for digital assets • Work collaboratively with Creative/Design to produce effective digital assets and maintain best practices (Website, E-Commerce, Mobile, Email, Video, Social Media Content, Banners, etc) . • Develop lead nurturing communication plans for automated marketing strategies • Develop Social Media strategies for lead generation, community facilitation, evangelist identification, and conversation seeding • Activate social strategies for clients • Oversee digital production to ensure cutting edge best practices are being used • Continually researches and studies ways to be an expert in the client’s business. • Guide marketing, creative, client services and planning in the identification of marketing opportunities. • Guide campaign ROI and analytics to maximize performance and efficiencies. • Work with analytics to monitor media performance, access patterns to identify customer habits, and research online trends and gather feedback for media improvements and campaign optimization • Support Decision Sciences leadership in developing insight and executing against marketing and communications plans. • Develop digital and integrated Marketing Strategy and uses agency services to resolve Client business problems and ultimately deepen the brand’s service offerings. • Work with Decision Sciences to execute appropriate analytic methodology and approach. • Research online trends and gather feedback for media improvements and campaign optimization • Prepare reports that interpret market conditions and potentials.
The key points they’re looking for are:
• Client side experience
• Direct Mail
• Content Strategy
• Brand Strategy
• Strong storytelling and presentation skills
Send your resume today!