Digital Marketing

Freelance
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Job# 28761 BH# 350424
Contact# 6262378

Customer Segmentation Manager

Client Overview: 

Our client is a well-known fashion brand creating comfortable and beautiful apparel and accessories. Their classic, effortless, and contemporary designs are a staple in every wardrobe and loved by the most stylish individuals across the globe.

Position Overview:

In this role, you would be responsible for creating multifaceted audiences and leading audience management for real-time profiles. You would also be responsible for maintaining available audience capabilities for marketers and non-technical business users.
 

Responsibilities:

• Develop multifaceted audiences in Tealium AudienceStream and oversee audience management for real-time profiles 
• Manage detailed QA of created audiences and segments and lead governance and process optimization of new audience requests 
• Maintain and organize available audience capabilities for marketers and non-technical business users and manage business presentations
• Provide technical direction and requirements to Web Developers for A/B tests and work with cross-functional teams 

Key Qualifications:
• Understanding of modern e-commerce technology stack, A/B testing, personalization, segmentation 
• Interest in retail technology and strong analytical and QA skills 
• Proficient with Microsoft Excel and PowerPoint, Smartsheet, and a segmentation management software