Data Analyst - Freelance
Our client, an ad agency in the valley has an immediate need for a Data Analyst. This is an ongoing freelance position onsite for the right candidate.
In this position, you would be responsible for managing client reporting, performing campaign analysis, and monitoring changes and lifts. You would also be responsible for developing and implementing test design plans and assisting with ad-hoc analysis and forecasting.
- Perform campaign analysis (offline and online), and monitor changes/lifts.
- Create test design plan based on previous learning and project campaign performance.
- Help internal teams on ad-hoc analysis and forecasting.
- Understand client's business requirements, design reporting and analysis approaches tailored to their needs.
- Mine data and develop observations and insights around campaign results for optimization of media campaigns or other direct marketing campaigns
- Communicate insights and associated recommendations to internal and external clients.
- Create segmentation and customer profiling using large datasets.
- Track web metrics and integrate insights from various data sources.
- Identify opportunities to automate any/all analysis and identify processes for efficiencies.
- Bring analytical rigor and precision to all deliverables
- Strong knowledge of response metrics and pricing models (CPC, CPA, CPL, etc.), especially digital media and technology behind them.
- Strong analytical/ mathematical skills.
- Advanced Excel which includes logical functions, lookups, pivot tables, external source data, dynamic charts and tables, editing and writing macros.
- Knowledge of direct marketing principles and best in class methodologies.
- Knowledge of statistical software package (e.g. SAS, SPSS, R, etc.)
- Basic understanding of digital data tracking (tagging) for reporting
- Working knowledge of databases and structure
- Understanding of applied business statistics, and regression analysis, modeling.
- Knowledge of Omniture/Google Analytics or other site analytics tools a plus
Send your resume today!