Beauty

Fulltime
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Job# 30945 BH# 356005
Contact# 5104068

Data Analytics and CRM Manager

Client Overview: 

Our client is an iconic beauty brand presenting the latest skincare, makeup, and fragrance must-haves. With their luxurious, on-trend, and innovative products, you can effortlessly create any flawless beauty look. 

Position Overview:

In this position, you would be responsible for optimizing the consumer experience across channels to drive acquisition, retention, and brand loyalty.

Responsibilities:

• Lead the development, goal-setting, and measurement of global cross-channel lifecycle marketing programs

• Drive acquisition, retention, and brand loyalty through welcome series, birthday, loyalty, replenishment, cross-sell, and win back

• Oversee the CRM database marketing analytics, including client profiling and segmentation, LTV modeling, survey universe identification

• Establish new CRM programs incorporating customer insight and new technology and supplement lifecycle programs with revenue-generating CRM programs

• Collaborate with cross-functional teams, including product marketing, creative, online, consumer engagement, product development, finance, and corporate marketing

• Manage marketing ROI, track costs across agencies and platforms, and optimize content and channel marketing investments 

Key Qualifications:

• Bachelor’s degree

• Related proven experience