Retail

Freelance
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Job# 33283 BH# 375658
Contact# 5366059

Digital Content Search and Analytics Specialist

SUMMARY

Our client, a global active wear brand, is looking for an organized Digital Content Seach and Analytics Specialist for their HR Team. The Global Content Team, part of HR Service Innovation (HRSI), is responsible for helping HR partners create and deliver impactful content to company employees across multiple platforms. We're committed to providing value, reducing friction and making every employee’s experience a rewarding one. As a Digital Content Search and Analytics Specialist on the Global Content Team, you play a pivotal role in organizing and optimizing content in collaboration with Content Specialists, ensuring employees can efficiently find the information they need through our HR intranet. The Digital Content Search and Analytics Specialist will be responsible for configuring and reviewing site reporting, tracking key data, providing strategic recommendations, and optimizing content to improve searchability.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Communications or other relevant field (2 additional years of relevant work experience considered in lieu of a degree)

• At least 2 years of web analytics and content optimization experience required (intranet experience preferred)

• Proficiency using Google Analytics (certification is a plus) with knowledge of custom segmentation, Google Tag Manager and creating reports in Google Data Studio or Tableau

• Experience analyzing qualitative data (such as site metrics, survey results or user feedback) and recommending improvements/solutions based on findings

• Knowledge of current search principles and best practices (knowledge of tools and best practices for intranets preferred)

• Experience with Content Management Systems, Microsoft Office (Excel) and Adobe Creative Suite

• Excellent written and verbal communication skills, proactive and detail-oriented

• Deadline and data driven with ability to adapt to multiple, competing priorities

• Familiarity with HTML, CSS, web publishing, site information architecture, intranets, metadata and/or user experience strongly preferred

• Experience working with global teams/audiences preferred

RESPONSIBILITIES Tasks may include but are not limited to:

• Partner with Content Specialists and stakeholders to create content that is easily findable

• Use data to review and analyze existing content and provide strategic recommendations

• Perform on-page and off-page improvements to enhance content visibility and searchability

• Uncover user needs or pain points and identify solutions

• Measure content engagement and effectiveness against business goals, evaluate user behavior and conduct in-depth keyword research

• Develop, maintain, and communicate analytical reports to stakeholders