**MUST HAVE AGENCY EXPERIENCE**
Our client is currently seeking a Digital Manager/Producer that will manage and direct all of our accounts in an efficient and conscientious fashion. We are looking for someone who can program, maintain, optimize, and offer insights on existing and newly acquired accounts. The Digital Manager/Producer will work closely with our accounts, strategy, copywriting, and creative teams.
In addition to executing the technical aspects of SEM/SEO, PPC advertising, the Digital Manager/Producer will interpret the pattern of data coming in and develop trends to inform business strategy.
DUTIES AND RESPONSIBILITIES:
? Perform daily campaign management of pay per click accounts on Google AdWords, Bing, Yahoo, paid social platforms, and other platforms
? Campaign optimization with a focus on ROI maximization
? Maintenance and monitoring of keyword bids
? Analysis and data insights to drive campaign effectiveness and campaign recommendations
? Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
? Support generation of new paid search campaigns, ad groups, and accounts.
? Aid in the creation of new paid search marketing initiatives
? Generate reporting for all major metrics, goals tracking, customer acquisition metrics, revenue tracking, and other paid search initiatives
? Keep pace with search engine and PPC industry trends and developments.
? Monitor and evaluate multi-channel attribution and allocation performance
? Work with cross-functional teams to coordinate online ad copy, landing page creation, presentations
SKILLS AND CAPABILITIES:
? BS/BA strongly preferred, with a marketing emphasis
? Minimum of 2+ years of experience on PPC platforms
? Experience working with popular PPC ad platforms (AdWords).
? Preferred: Certified in Google Adwords, Google Analytics, etc.
? Requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
? Ability to perform click through rate, conversion, spend and creative analysis to identify growth / optimization opportunities
? Knowledge and experience with web analytical tools and interfaces preferred
? Web platform experience including content management and e-commerce systems preferred
? Web layout and design experience