Digital Marketing Jobs
Digital Marketer with Content Strategy
Salary up to $90K
Marketer and Content Strategist
You will report to the Sr. Manager, Content Strategy and Digital Marketing, on the Digital Marketing Team. In this important role, you will be responsible for representing the voice and image of a brand and drive communication.
This FinTech company is eager to be established as a thought leader and not a follower. They are seeking a marketing expert with the passion to elevate the content marketing strategy to the next level.
You will be responsible for driving all facets of marketing content strategy and execution.
•Formulate editorial calendar and deliver assets for use with demand generation, nurture, brand awareness, and thought leadership campaigns.
•You will devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and well-reasoned analysis.
•Work closely across department to develop an effective content marketing strategy and plan that delivers on the desired results
• Continuously evolve and adjust the content plan based on metrics and desired results
• Collaborate with marketing teams across the organization to craft individualized content plans, drip campaigns, assets for campaigns
•Identify opportunities for content testing and measurement. Partner with marketing operations team on testing; bring insights back to planning
•Strong understanding of the users/consumers, and the ability to anticipate needs by understanding behavior is crucial.
•You will have well-developed communication skills and the ability to develop a clear strategy for inspiring and engaging the audience fueled by data (i.e. search and keywords).
• Data savvy - Experience in Google Analytics, Marketo, building user journeys strongly desired
•Ability to form insights from data required
• SEO experience
•Familiar with keyword research, SERP rankings, striking distance opportunities, featured snippets
•Full-funnel content strategy