Marketing

Fulltime
12-11-2017
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Job# 26451 BH# 328467
Contact# 5910480

Digital Marketing Analyst

A leading winery in Livermore, CA is hiring for a full-time Digital Marketing Analyst whom will be responsible for supporting consumer-focused digital marketing efforts. The Digital Marketing Analyst will conduct research, execute and optimize digital marketing efforts and assess tactics driving success to help guide content direction.

Responsibilities:

- Implement and customize website analytics; track and analyze website data via Google Analytics

- Develop media and website reporting templates

- Analyze digital efforts against set KPIs and report out results with actionable insights 

- Track and manage media tags using Google Tag Manager

- Provide heavy PPC advertising and SEO services

- Manage needed resources to maximize SEO and all related metrics; Research and optimize keywords through SEO and other research tools

- Research and define brand content opportunities, collaborating with digital and brand teams to develop campaigns and increase brand awareness

Requirements: 

- Bachelor’s degree in Marketing, Business, or related field

- 2-3 years research and data analysis experience required, preferably related to digital marketing, web development and user experience

- Prior knowledge and/or experience with consumer packaged goods preferred

- Ability to write various types of copy used on the web

- Understanding of content marketing and strong working knowledge of PPC and SEO 

- Proficiency in WordPress and optimizing web pages

- MUST be technically inclined and Highly proficient in Google Analytics, SEO Tools, spreadsheets

- Familiarity with basic web development principles

- Highly proficient in Microsoft Word, Excel, and PowerPoint