Digital Marketing Analyst
Digital Marketing Analyst develops market selection criteria to meet campaign goals while maintaining statistically valid results of tests with appropriate control audiences.
Delivers campaign reporting with results, insights, and recommendations for future campaigns.
Builds multi-variant forecasting models to anticipate performance changes and inform proactive marketing tactics.
Analyzes web traffic and makes recommendations for campaign and content optimization.
Produces eMail performance reporting across various campaigns, and informs test / control strategies to increase performance.
Skills-- Working knowledge of PowerBI, various eMail Service Platforms (ie ActOn, ParDot), Salesforce, and Google Analytics Curious – explores anomalies and finds unexpected insights through relentless probing and connection building.