Digital Marketing Coordinator
Our client is seeking a Digital Marketing Coordinator.
The primary duties of the digital marketing coordinator will be to analyze, deploy and manage marketing campaigns ensuring client retention and satisfaction.
Secondary responsibilities include keeping social media assets fresh and creating compelling content that is representative of the client's brand.
RESPONSIBILITIES • Ability to audit client marketing presence and identify strengths and weaknesses & how to improve (website, google, etc.) - provide a needs analysis. • Conduct compelling presentations to sell and/or upset client solutions based on audit/analysis of organic, paid search and website audits • Provide sales support for all sales staff including sharing knowledge of and training on all digital assets, creating sales packages, providing analytics and brainstorming. • Attending sales calls with other team members each week. • Deliver weekly digital training and lead brainstorming sessions for custom web app development • Help cultivate specs for digital presentations and local digital case studies • Stay current with emerging digital opportunities • Conduct quarterly “Lunch and Learn” meetings with clients. • Help AE’s with workflow and campaign execution and coordination with any/all 3rd party vendors. • Attend monthly team meeting or conference call focusing on sales opportunities and success stories.
Requirements EXPERTISE AND KNOWLEDGE • Digital knowledge of local digital reputation management • Social media marketing and management for small business • Local SEO knowledge and brand marketing experience • Paid search knowledge in both Adwords and Social • Knowledge of importance of local directory listings and how to get them • Demonstrated history of campaign success using digital as a primary vehicle • Proven success in digital marketing and leadership • Digital media sales or product experience required • Microsoft Office Suite, Photoshop or other graphics program • WordPress experience desired • Bachelor's Degree desired or equivalent work experience