Digital Marketing Director
Our client is a renowned company presenting cutting-edge products to create an innovative experience like no other. Their groundbreaking, modern, and integrated approach distinguishes them as leaders in the industry.
In this role, you would be responsible for directing global digital marketing strategies for owned, earned, and paid channels. You would also be responsible for overseeing a compelling consumer journey and executing tests to drive conversion.
• Develop and implement global digital marketing strategies for owned, earned, and paid channels, including web, email, loyalty, display, social, and search
• Establish a compelling consumer journey and track, measure, and report campaign performance to improve return on investment
• Execute and measure A/B and multivariate tests to drive conversion and implement a project plan by territory
• Lead digital marketing policies, guidelines, and processes for the company's digital marketing activities and channels
• Bachelor’s degree in marketing, business, communications, or related field
• 7+ years’ digital and/or integrated marketing experience at a B2C company
• Strong proficiency with inbound and outbound demand generation