Digital

Fulltime
05-09-2018
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Job# 29006 BH# 350801
Contact# 6143802

Digital Marketing Director

Client Overview: 

Our client is a renowned company presenting cutting-edge products to create an innovative experience like no other. Their groundbreaking, modern, and integrated approach distinguishes them as leaders in the industry.

Position Overview:

In this role, you would be responsible for directing global digital marketing strategies for owned, earned, and paid channels. You would also be responsible for overseeing a compelling consumer journey and executing tests to drive conversion.

Responsibilities:

• Develop and implement global digital marketing strategies for owned, earned, and paid channels, including web, email, loyalty, display, social, and search

• Establish a compelling consumer journey and track, measure, and report campaign performance to improve return on investment 

• Execute and measure A/B and multivariate tests to drive conversion and implement a project plan by territory

• Lead digital marketing policies, guidelines, and processes for the company's digital marketing activities and channels 

Key Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field 

• 7+ years’ digital and/or integrated marketing experience at a B2C company
• Strong proficiency with inbound and outbound demand generation