Creative Services

Fulltime
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Job# 32725 BH# 373719
Contact# 6376749

Digital Marketing Manager

Consumer Product Goods company is looking for a Digital Marketing Manager to join their team! 

Strengths:

  • Email / SMS Copywriting, Strategy and Analytics
  • Video Marketing Script Writing and Creatives
  • Analytics on Email, SMS and Video
  • Affinity for Technology especially in Marketing Automation and Intelligence
  • Ability to Outsource and Delegate Non-creative Tasks
  • Entrepreneurial and Self-starter

Responsibilities:

  • Learn and Understand the complex clinical trials industry
  • Create Salescopy that connects with doctors/researchers and pharmaceutical companies to help them understand our products and to drive sales
  • Own email marketing, SMS marketing and video marketing channels to communicate company messaging to the industry
  • Use Pardot (Salesforce) to automate emails to clients and potential clients intelligently based on their digital interactions
  • Work with our sales team to understand customer objections and address them via content marketing
  • Work with product team to understand where doctors and clinical coordinators can use our software platform to help them enroll patients in their studies
  • Advertise via Google Adwords, Linkedin Ads and Facebook ads
  • Use Google Analytics to understand client behavior
  • Drive SEO via web and video blog strategies
  • Create Evergreen webinar series and sweepstakes to acquire new leads
  • Work with Marketing Coordinator to build marketing strategies for our Tradeshows (10+ per year)

Preferred Experience:

  • Bachelor’s degree in marketing or public relations
  • 2+ years experience in sales copywriting
  • 2+ years experience in marketing automation
  • Strong Attention to detail with exceptional problem solving and analytical skills
  • Excellent written and verbal communication skills

Details:

  • Includes benefits with a young, fast growing company
  • Must be available to work in Irvine from 7AM to 4PM (Pacific Time), Monday to Friday