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Job# 38274 BH# 398528
Contact# 6430494

Digital Marketing Manager (CRO)

Job Summary: CRO is a mix of data, design, customer development, and a scientific mindset to improve the performance of a website.

Roles and Responsibilities

  • Setup A|B tests on our platform
  • Coordinate w/ design & development weekly
  • Ability to build basic A|B tests ( custom, high level of effort tests built by dev team )
  • Execute on strategy set by the Sr. CRO Manager
  • Build a backlog of test hypothesis and work with the Sr. CRO Manager to prioritize and schedule a roadmap of tests
  • Interview customers & leads for qualitative feedback
  • Perform qualitative & qualitative research to identify opportunities for improvement, then turn those opportunities into hypothesis to test
  • Combine data analysis, customer feedback, design, & UX/UI principles to drive growth, increase retention, and expand our impact.
  • Ability to analyze & act upon data - both qualitative and quantitative
  • Ability to interpret & communicate what data means
  • Collaborative brainstorming to turn hypothesis into testable experiences
  • Project management skills to keep test velocity constant or accelerating ( We use Asana & Google Docs )
  • Creative and persuasive copywriting skills to deliver copy that converts
  • Testing spans product launches, website funnels, feature tests, and more. We’re not at personalization yet, but we are exploring segmentations and identifying areas to change our website from 1 to all, to few to many.
  • Impact measured by growth in revenue, retention, customer satisfaction, & decrease cost of acquisition
  • Customer driven - you care about our Net Promoter Score & customer delight

Position Requirements

  • 1-3 years experience in A|B Testing and Growth (e-commerce a plus, but not required)
  • Experience with, Optimizely, VWO, or Abode Target for CRO, is essential.
  • Experience with tools/platforms such as Google Analytics, Fullstory, Clicktale, Crazyegg, hotjar, HEAP, Amplitude Analytics is a plus
  • Understands analytics, attribution models, split test and conversion data
  • Collaboration and cooperation with copywriters, designers, and content producers to consistently optimize performance
  • Collaborate with teams responsible for all traffic generation in order to optimize each conversion path
  • Ability to complete basic UX/UI designs or wireframes and work with our designers to deliver higher quality