Marketing

Fulltime
05-21-2018
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Job# 29001 BH# 351721
Contact# 5110626

Digital Marketing Manager

Digital Marketing Manager

Full Time, Salaried Role

On-Site

Location: Austell, GA

Feel free to share with your network! We pay money if we place someone that you refer to us!

One of Atlanta’s favorite food joints is looking for a Digital Marketing Manager for a full time, salaried role. They’d love to build their brand loyalty via digital and social media. You will help to develop compelling customer driven/benefit loyalty programs. 

If you have food and/or retail experience, it's a HUGE plus! Please make sure you highlight that for me.

Responsibilities

• Create & Manage content for various branded web sites and social campaigns. Ensure information is up to date and accurate.

•Integrate with Social Media platforms to maximize programming impact

•Manage email marketing program, loyalty program, including editorial content, scheduling and list building

•Work closely with Design team to create brand content for web

•Develop strategic multi-year digital marketing plans

•Perform usability testing across multiple browsers

•Suggest programs and platforms to optimize plans

•Suggest metrics and report on effectiveness quarterly

•Responsible for national ad buy tracking mechanisms to determine ROI on media spend

•Compiles Store Marketing Scorecard data to support Brand Marketing Coaches

•Partners cross-functionally with operations, marketing, IT and finance for selection, implementation and management of business intelligence and CRM tools that enable fact-based decisions and marketing automation with consumers

Qualifications

•Excellent grasp of social media and website metrics and best practices

•Be internal expert on web CMS and other digital programs

•Be internal expert on SEO to optimize visibility

•Demonstrated experience with email marketing, lead generation and SEO

•Knowledge of HTML and CSS

•Ability to work cross-functionally and build working relationships through collaboration, influence and negotiation to successfully accomplish a task

•Experience and interest in internal and external communications, strategic thinking and interdepartmental support

•Ability to handle multiple tasks within a constantly changing and demanding environment

Please send your resume and salary requirements as the first step.