Marketing

Fulltime
05-22-2018
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Job# 29003 BH# 351829
Contact# 6172919

Digital Marketing Manager | Narbeth, PA | Permanent

Title: Digital Marketing Manager
Location: Narbeth, PA
Duration: Permanent
Start: ASAP

The Digital Marketing Manager will oversee the Digital Marketing team and strategically execute the day to day online and email marketing campaigns, as well as social media, for all divisions.

Responsibilities:

• Work closely with the Sales team, Brand Manager, and management to create digital marketing strategy and communications timelines, systems, and processes based on consumer need and sales objectives 
• Manage Digital Marketing team members and graphic designer to hit established departmental deliverables, timelines, goals and metrics 
• Develop and manage the strategy and execution of web, email marketing and related marketing and social media advertising campaigns, as well as social media, to meet and exceed sales objectives and deliver brand message 
• Manage strategy and content, including the creation of additional international websites, to increase revenue and improve overall user experience 
• Develop and oversee creation of copy (both written and visual) to promote products to a variety of audiences and markets: for online content, social media, email marketing, and other marketing material as needed 
• Manage photo and video shoots, digital content and media creation to promote products and establish brand awareness 
• Analyze performance of all digital marketing and social media campaigns and use metrics to influence strategy and content decisions 
• Establish and manage overall digital marketing spend including digital advertising 
• Monitor and improve SEO on retail website to drive additional traffic 
• Research and report on digital marketing trends, software, emerging technologies, and user experience information and best practices in relation to customer communication and social media 


Qualifications:

• 7+ years in marketing with a focus on or specialization in digital marketing within lifestyle brand 
• 3+ years management experience
• Must have experience with website development and social media strategy execution 
• BA degree in communications, marketing, English, or related field; MA is a PLUS 
• Must have Analytics experience
• Must be meshed in social media both professionally & personally