Digital Marketing

Fulltime
Print this Job Refer a Friend Apply for this Job!
Job# 32901 BH# 374287
Contact# 5938668

Digital Marketing Manager

Client Overview:

Our client is a renowned company presenting unparalleled solutions every day. Their innovative, on-trend, and modern approach distinguishes them as leaders in the industry.

Position Overview:

As the Digital Marketing Manager, you would be responsible for developing, implementing, and managing marketing campaigns to promote the brand, enhance brand awareness, and drive web traffic.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, affiliate marketing, and display advertising campaigns 
• Design, build, and maintain digital media presence and create a website traffic plan and establish eCommerce goals and benchmarks
• Tag each campaign for tracking and measure and report performance of all digital marketing campaigns, and assess against goals
• Provide strategic recommendations for each asset based on digital market analytics and successes, as it relates to its business plan and current market demands
• Identify trends and insights and optimize spend and performance based on the insights and brainstorm new and creative growth strategies 
• Plan, execute, and measure experiments and conversion tests and collaborate with internal teams to create landing pages and optimize user experience 

Key Qualifications:

• Bachelor’s degree in marketing or a related field 
• Digital marketing experience
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience optimizing landing pages and user funnels and with A/B and multivariate experiments 
• Understanding of affiliate marketing and website analytics and ad serving tools
• Experience setting up and optimizing Google Adwords campaigns 
• Knowledge of HTML, CSS, and JavaScript development and constraints and Content Management System (CMS)