Beauty Jobs
Digital Marketing Manager
Company Overview:
Our client is a creative, well-known and innovative line of professional hair care. With the philosophy that their clients deserve high-performance that delivers all of their promises, they have spent over a decade making this happen with new technology and intensive clinical testing. Their company culture is incredibly inclusive and refreshingly collaborative.
Position Overview:
In this role you be responsible for contributing to an incredibly fast-growing business in an exciting, entrepreneurial environment. You will contribute to the day-to-day management of the digital marketing campaigns, is the point person to our vendors and agencies and be in the know of industry trends and development.
Responsibilities:
• Measure, report, and optimize performance of digital marketing campaigns using vendor dashboards, Google Analytics, and marketing analytics reports
• Work with marketing and data team to set campaign specific goals (ROI, KPI)
• Serve as point of contact with marketing agencies and vendor partners
• Work with data team to ensure attribution consistency for paid campaigns
• Build and manage the affiliate channel and related campaigns
• Stay up to date with digital marketing trends and potential new channels/platforms
Key Qualifications:
• 4-6 years of digital marketing experience / Beauty experience a plus
• Advanced understanding of Microsoft Office applications and Google Analytics
• Understanding of past/current product trends
• Experience with social media platforms, including but not limited to Facebook, Twitter, SnapChat and Instagram
• Ability to work in a fast-paced environment and recognize and react appropriately to changing work demands
• Excellent communication skills, verbal and written