Digital Marketing Manager

Company Overview:

Our client is a creative, well-known and innovative line of professional hair care.  With the philosophy that their clients deserve high-performance that delivers all of their promises, they have spent over a decade making this happen with new technology and intensive clinical testing. Their company culture is incredibly inclusive and refreshingly collaborative.

Position Overview:

In this role you be responsible for contributing to an incredibly fast-growing business in an exciting, entrepreneurial environment. You will contribute to the day-to-day management of the digital marketing campaigns, is the point person to our vendors and agencies and be in the know of industry trends and development. 

Responsibilities:

• Measure, report, and optimize performance of digital marketing campaigns using vendor dashboards, Google Analytics, and marketing analytics reports 
• Work with marketing and data team to set campaign specific goals (ROI, KPI) 
• Serve as point of contact with marketing agencies and vendor partners 
• Work with data team to ensure attribution consistency for paid campaigns 
• Build and manage the affiliate channel and related campaigns 
• Stay up to date with digital marketing trends and potential new channels/platforms

Key Qualifications:

• 4-6 years of digital marketing experience / Beauty experience a plus
• Advanced understanding of Microsoft Office applications and Google Analytics 
• Understanding of past/current product trends 
• Experience with social media platforms, including but not limited to Facebook, Twitter, SnapChat and Instagram 
• Ability to work in a fast-paced environment and recognize and react appropriately to changing work demands 
• Excellent communication skills, verbal and written