Digital Marketing Manager
Our client is a creative, innovative and global cannabis,topicals and accessories brand with deep roots in the life and legacy of BobMarley. With their strong efforts tobring the benefits of cannabis to the forefront, they remain true to Bob’svoice and insight. Their incredibly inclusive and collaborative team isbuilding a high performance start-up and is looking for a committed individualto help foster these new ideas.
Inthis role you will oversee and own all digital, search, social and mobilesystems, projects, applications and initiatives.
•Day-to-day lead for development of websites, mobile apps, display ads, e-mailmarketing, paid search and SEO
• Collaborate with multi-disciplinary teams todevelop hypotheses, conduct and manage research and analysis, and formulateinsightful and actionable recommendations for the brand and content team
• Work closely with digital and media agencypartners on strategy and execution of social media and brand campaigns
• Lead the design of digital concept developmentstarting with identifying opportunity areas through to experience definition
• Drive problem solving process with broaderteam using both analytical and creative techniques to get to compelling results
• Have a deep understanding and command of allkey social media analytic tools
•5+ years of experience in a digital media role a minimum of 3 years supervisoryexperience, ideally with a leading brand, brand strategy consulting firm ordigital agency
• Well-developed research and analyticalcapabilities, superior problem solving skills, and creative thinking
• Strong knowledge of current digital marketinglandscape, as well as future trends, with the ability to interpret and applynew trends to support client programs
• Knowledge of, and passion for, digitalstrategy as well as brand and marketing strategy and how they impact businessoutcomes
• Superior communication skills, both verbal andwritten, along with the ability to influence, persuade, and ask the toughquestions
• Proven track record of conception,architecting and creating digital marketing program solutions, as well asintegrating digital strategies and tactics into integrated marketing programs