Beauty

Fulltime
03-14-2018
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Job# 28115 BH# 346356
Contact# 5783484

Digital Marketing Manager

Client Overview: 

Our client is an iconic beauty brand creating the latest makeup must-haves. Their innovative, on-trend, and high-quality products inspire you to feel your most beautiful every day.

Position Overview:

In this position, you would be responsible for leading digital content and marketing campaigns across the customer lifecycle and multiple channels.

Responsibilities:

• Develop, implement, test, and optimize campaigns across the customer lifecycle and multiple channels;

evaluate, report, and measure campaign performance to continuously improve conversion rates 

• Partner with the PR and social teams to manage an editorial calendar and content development; conduct trend research and analyze data to provide best-in-class digital experiences

• Lead digital content and marketing campaigns, including email, paid social, display, SEM, customer retention, and SEO

• Maintain strong relationships with external vendors and manage performance, such as PPC, paid social, display, and affiliates

• Partner with paid media agency and supply assets to support paid media campaigns and increase site visits across all channels, including PPC, paid social, affiliates, and display

Key Qualifications:

• Bachelor’s degree

• 3-5 years’ corporate and/or agency digital marketing experience