Digital Marketing

Fulltime
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Job# 33351 BH# 371615
Contact# 5162248

Digital Marketing Specialist and Data Analyst

Client Overview: 

Our client is a renowned company presenting groundbreaking visual monitoring solutions for businesses. Their cutting-edge, dynamic, and integrated approach is revolutionizing the construction industry.

Position Overview:

As the Digital Marketing Specialist and Data Analyst, you would be responsible for defining the Marketing Automation strategy, performing ROI analysis on Marketing ventures, and monitoring Google AdWords and pay-per-click page performance.
 

Responsibilities:

• Define the Marketing Automation strategy, perform ROI analysis on Marketing ventures, and monitor Google AdWords and pay-per-click page performance 
• Manage HubSpot platform for marketing automation and sales enablement, including coding responsive emails, uploading list, and creating segmented sends
• Work with Director of Marketing and Director of Sales to project manage implementation of an automated lead scoring system 
• Monitor SEO best practices and areas of improvements and add alt text, keywords, and meta descriptions for blogs posts, landing pages, and websites 
• Measure effectiveness of marketing efforts based on data and content performance, including click-through rate, open rate, performance of A/B testing 
• Format responsive e-mail and landing page content using HMTL, in-line CSS, CSS stylesheets, and HUBL 
• Create and maintain HubSpot workflows and logic and run queries for email segmentation using SQL or comparable

Key Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications, Data Analytics, or Computer Science
• Experience using HubSpot/HUBL, Google AdWords, SEMrush, and Microsoft Excel
• Familiarity with HTML, CSS, and CSS stylesheets 
• Knowledge of how to run queries from CRM database 

• Proficient with SQL or comparable preferred