Digital Marketing Specialist
An innovative medical device company is seeking a Digital Marketing Specialist to join their team & help promote products for the North American market!
Proactively identify new sales opportunities by researching and analyzing market opportunities in strong collaboration with the National E-Commerce Sales Manager
Become a Digital Marketing subject matter expert to provide technical and application support inside and outside customers.
Acquire and analyze online market and customer business data to support product placing and marketing strategies.
Plan and develop Digital infrastructure to develop long term and sustainable value of Digital Marketing to grow sales
Provide support and become a change champion for various internal digital marketing tools and applications
Hands on ability to design and develop various digital assets with the help of remotely located production teams.
Liaison with Digital Production teams remotely located in New Zealand to support online marketing campaign development and new product releases.
Support the development and successful implementation of Product promotional digital campaigns working with Product Managers to and effectively measure outcomes.
Represent company at key industry trade shows and networking events to build strong customer relationships.
Provide input to training material development and participate in internal/external training activities.
Work with cross functional teams to support product life cycle management, including change management
30% or more domestic and international travel is anticipated.
Experience & Education Requirements
Bachelor's degree, preferably in a technical discipline.
3-5 years of proven Digital Marketing experience in a full time role.
Proven experience in executing digital marketing campaigns, content generation and optimizing content for digital media.
Strong online sales background and preferably experienced in working with technology focused consumer/medical products
Strong computer application skills including Media design skills using Adobe products
Experienced in digital advertising and PPC
Experienced in using Google Tools, Google Analytics and synthesizing data
Experienced in developing digital product catalogues
Expert knowledge of SEO
Technical expertise in managing lead generation tools, CRM, YouTube and other digital marketing platforms.
Proven business and data analysis skills
Ability to travel throughout US/Canada to support sales & marketing effort