Digital Marketing Specialist (Paid Media + Growth)

Client Overview: 

Our client is a popular beauty brand creating the latest must-have skincare and makeup for every beauty enthusiast. With their modern, on-trend, and innovative products, you can effortlessly feel your most confident every day.

Position Overview:

As the Digital Marketing Specialist, you would be responsible for supporting the development and execution of internal and external digital marketing strategies and activities.

Responsibilities:

• Support developing the long-term paid marketing strategy with the goal of driving growth, reach, engagement and advertising spend efficiency
• Manage acquisition media channels, including Search Engine Marketing (PPC), Product Listing Ads (PLA), Paid Social, and Programmatic Display
• Build multiple campaigns from conception to launch within ad platforms and networks and managing campaigns to ensure KPI delivery
• Assist the development of brand awareness and online reputation and ensure brand message is consistent across all platforms
• Evaluate performance metrics for projects, campaigns, efficiency, brand, and customer and provide  recommendations based on findings

• Monitor the competitive landscape and remain current of emerging industry trends and insights to ensure remaining competitive with digital marketing efforts
 

Key Qualifications:

• Bachelor's degree in marketing, communications, or related field 
• 3+ years’ digital marketing experience 
• Strong understanding of Paid Search, Paid Social, Google Shopping, and Display 
• Experience using Google Analytics and setting up UTM parameters