Digital

Fulltime
03-16-2018
Print this Job Refer a Friend Apply for this Job!
Job# 27998 BH# 346585
Contact# 5703477

Digital Paid Media (Facebook) Specialist

Our client is looking for a Digital Media Specialist with experience in Paid Media and Social. This is a fulltime position onsite in the valley.

This hands-on role is responsible for assisting the digital media team with coordination and execution of Facebook campaigns. This role requires above average organizational skillset, and a relentless drive to learn about ever-changing digital ecosystem.

This individual will be a key member driving improvement and growth of our team’s ability to execute campaigns accurately, swiftly and with effectively. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media in the context of a multi-channel data driven approach. To be successful in this role you must be organized, flexible, curious, innovative and adaptable with ability to multi-task.

Responsibilities

• Manage day-to-day paid social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets

• Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates

• Implement tracking pixels and ad trackers for 3rd party verification and fraud management needs

• Evaluate and test new ad units and audiences

• Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)

• Creation, maintenance and coordination of creative assets

• Assist with creation of digital SOPs, checklists and best practice documents; tracking and organization of paid media documents and deliverables

• Assist media campaign launches and QA (during pre- and post-launch)

• Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques

• Budget management including: forecasting of spend, daily pacing documentation, assistance in allocation of monthly budgets, coordination of insertion orders, oversight of billing/invoicing and financial reconciliation on a monthly and quarterly basis + resolution of media invoice and ad service fee discrepancies

• Interface cross-functionally with creative, publishers, 3rd party vendors & analytics

Qualifications

• BA/BS degree required, in a business or marketing field.

• 3-4 years of digital marketing experience. 1+ years of paid media experience.

• Strong interpersonal communication skills, both written and verbal

• Familiarity with DoubleClick and FB Power Editor is a plus.

• High level of accuracy and attention to detail

• Highly proficient in the Microsoft Office suite, especially Excel and PowerPoint

• Experience with analytics platforms, such as Google Analytics/Adobe preferred.

• Analytically-minded, with the ability to develop creatively as well.

• Excellent communication and project management skills.

• Self-starter, yet a team player, with a strong work ethic, and a strong desire to learn.

• Previous experience in marketing in Travel industry is a plus.

• Attention to detail, bordering on obsessiveness.

• Fun.

The ideal candidate is an expert on Facebook ads and Facebook Blueprint certified

Send your resume today!

"24 Seven and its clients will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance."