Digital Marketing

Freelance
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Job# 21816 BH# 312483
Contact# 5719638

Digital Product Manager

Company Overview:

Our client is a fast-growing, philanthropic and athletic organization.  With a passion for community services, they help youth, seniors and families; making athletics accessible to everyone.  With a fast-paced and exciting company culture, they believe in helping their employees work to their best potential, always making it to the finish line.

Position Overview:

In this role you will be responsible for creating a strategic framework and multi-year roadmap for the company’s digital products. You will evaluate digital product opportunities and will make recommendations for action in alignment with the organization’s strategic goals and priorities, with an emphasis on revenue generation, building brand awareness and scale reach. You will be building an app for the company.

 Responsibilities:

•Conduct assessment of current  digital runner product offerings and evaluation of effectiveness 
•Analyze market trends and developments in digital fitness, wearable fitness trackers, digital race photography, online training and others 
•Evaluate market size and opportunity for new products; conduct market research; passionately understand the runner’s experience and how it can be enhanced 
•Create business case and plan for delivery of new, innovative digital runner products with an emphasis on expanding the reach and impact of  nationally and globally 
•Together with all  teams, develop specifications and roadmap for development of new digital runner products 
•Manage RFP process for the development of new products 
 

Key Qualifications:

•Bachelor’s degree required, MBA preferred 
•Minimum of 4 years of digital experience in a role that required both strategic thinking and operational execution; proven track record of delivering successful products to market - experience with sports is preferred
•Deep understanding of digital technology and trends 
•Conversant in IT terminology 
•Strong communication skills, as well as ability to analyze quantitatively, problem solve, recognize opportunities, scope business projects and outline technical requirements 
•Demonstrated ability to work cross-functionally with diverse groups