Beauty

Fulltime
04-02-2018
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Job# 28379 BH# 347750
Contact# 5104068

Director, International Market Development

Client Overview: 

Our client is an iconic beauty brand presenting the latest skincare, makeup, and fragrance must-haves. With their luxurious, on-trend, and innovative products, you can effortlessly create any flawless beauty look. 

Position Overview:

In this position, you would be responsible for overseeing go-to-market plans to leverage search, performance, programmatic, and digital awareness. You would also be responsible for implementing social and digital plans and driving market-specific initiatives.

Responsibilities:

• Create and execute go-to-market plans to leverage search, performance, programmatic, and digital awareness in partnership with brand, region and affiliate marketing teams

• Evaluate international business across all dimensions and partner with regional teams for initiatives to drive top priority markets and channels

• Establish brand standards for operating search, performance, programmatic, and digital awareness processes

• Develop social and digital plans aligned with the brand’s primary channels and distribution networks, including retail, retail e-commerce, and licensed distributors

• Oversee and drive market-specific initiatives, such as new market entry strategy, turnaround markets, and market relevancy projects

• Ensure deliverables are achieved on-time and within budget to drive growth and build regional relevance

Key Qualifications:

• Bachelor’s degree; MBA preferred

• 8+ years’ experience; international experience preferred

• Negotiation and retailer and licensor relationship management experience