Beauty

Fulltime
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Job# 30948 BH# 362145
Contact# 5252764

Director of CRM

Client Overview: 

Our client is a popular beauty brand presenting the latest makeup for every beauty enthusiast. Their on-trend, innovative, and modern must-haves inspire you to feel your most beautiful every day.

Position Overview:

In this role, you would be responsible for driving the long-term customer marketing experience across a range of retention channels to increase customer satisfaction, loyalty, and long-term repeat.

Responsibilities:

• Drive long-term customer marketing experience across a range of retention channels to increase customer satisfaction, loyalty, and long-term repeat

• Partner with the data science team to identify customer triggers of lapsing, frequent repeat, or negative experience

• Collaborate with cross-functional teams to design, execute, and measure strategies to address these customer journeys

• Manage the CRM/Email and Loyalty team to build trust and increase loyalty to continue scaling as the business expands

• Establish KPIs, determine measurement for CRM campaigns, and establish stretch goals for 3-6-12 month time windows

• Create an engaging customer experience end-to-end, identify customer pain points, and recommend solutions

Key Qualifications:

• Bachelor’s degree; master’s degree preferred

• 5+ years’ CRM experience at high growth eComm businesses

• 2+ years’ team management experience

• Expert in copywriting and grammar

• HTML coding experience