Digital Marketing Jobs
Director of Demand Generation
Our client is an online marketing and consulting firm seeking a Director of Demand Generation to join their team! They are looking for an experienced professional in the digital field that has a proven track record in executing profitable, digital campaigns for clients across all verticals.
- Monetizing existing owned and operated lead generation sites.
- Expanding the existing services and creating new opportunities for current and future clients
- Conceptualize and develop all forms of business to consumer lead generation campaigns
- Responsible for digital campaign setup, execution and optimization.
- Research, contract and maintain partner/vendor relationships
- Create digital P&L for lead generation tactics
- Present program analytics and strategic recommendations to key stakeholders and client contacts
- Analyze and understand KPI’s across multiple clients in various verticals
- Nurture positive, collaborative working relationship with clients and internal teams
- 7+ years of paid media expertise in managing digital and direct response campaigns in a lead generation environment.
- Self-starter with the ability to drive projects from inception to completion and work along cross-functional teams
- Experienced with digital acquisition, email, social media and mobile marketing.
- Strong analytics background
- Proficient with Google Analytics, SEO and social platforms
- Must be Google AdWords Certified
- Excellent communication and organizational skills
- Ability to operate in a fast-paced, and dynamic environment
- Insurance and Financial services experience a plus
- Bachelor’s degree