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Job# 25757 BH# 335626
Contact# 5783484

Director of Digital Marketing and E-commerce

Client Overview: 

Our client is a leading beauty manufacturer. In this role you would be overseeing two separate brands as a Director of Digital Marketing & Ecommerce, reporting into an SVP of Marketing.

Position Overview:

In this position, you would be responsible for developing the  overall digital marketing and e-commerce strategy and overseeing core digital marketing channels. You would also be responsible for managing SEM, SEO, email, and social and drive .com site improvements with a/b testing, landing page buildout, and funnel optimization.


• Direct daily operations for digital marketing programs across SEM, SEO, display, mobile, paid social, email, and eCommerce site optimization and reporting 
• Manage content production for all social channels and deliver timely and engaging content optimized for platform use and intended audience 
• Collaborate with cross-functional internal teams, including creative and external digital agency for paid social campaigns 
• Serve as the key contact for daily marketing project management with the paid search agency, ensure projects remain within budget, and generate performance reports with action plans 
• Oversee email program implementation, including marketing calendar, campaign production, and deployments

• Maintain and update reporting dashboard and communicate results to key stakeholders, partners, and executives

Key Qualifications:

• Bachelor’s degree

• 5-10 years’ digital marketing experience

• Experience managing an ecommerce business and leading consumer/beauty brand campaigns

• Influencer marketing and  all social media platforms experience