Fashion

Fulltime
02-20-2018
Print this Job Refer a Friend Apply for this Job!
Job# 26768 BH# 340866
Contact# 5914039

Director of Digital Marketing

Our client is a top fashion jewelry retailer in search of a Director of Digital Marketing to help lead and oversee their in house ecommerce team and outside agencies. 

Position Overview:

In this position, you would be responsible for managing the overall digital marketing strategy, through SEO, e-mail, social, and affiliate marketing - strong emphasis on SEO. You would also be responsible for driving demand and growth from multiple sources and generating monthly reports.

Responsibilities:

• Direct the digital marketing strategy through SEO, e-mail, social, and affiliate marketing; drive on-site optimizations and SEO recommendations for desktop and mobile
• Implement a strategic website traffic plan and establish objectives and benchmarks; execute strategy to increase traffic and sales on retail sites 
• Generate monthly reports based Google Analytics results, analyze customer research, sales results, and online marketing effectiveness data
• Collaborate with various cross-functional teams, including creative teams to manage a cohesive and consistent brand image

• Drive demand and growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements

• Measure email campaign performance and utilize data to recommend email optimization strategies; lead paid media acquisition strategies with external email vendors 

Key Qualifications:

• Bachelor’s degree

• Proven digital marketing experience

"Employer and its clients will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.”