Fashion

Fulltime
01-09-2018
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Job# 26768 BH# 340866
Contact# 5956767

Director of Digital Marketing

Client Overview: 

Our client is a top accessories retailer presenting fine and fashion jewelry for every occasion. Their high-end, beautiful, and on-trend  jewels add the perfect finishing touch to every stylish look.

Position Overview:

In this position, you would be responsible for managing the overall digital marketing strategy, including through SEO, e-mail, social, and affiliate marketing. You would also be responsible for driving demand and growth from multiple sources and generating monthly reports.

Responsibilities:

• Direct the digital marketing strategy through SEO, e-mail, social, and affiliate marketing; drive on-site optimizations and SEO recommendations for desktop and mobile
• Implement a strategic website traffic plan and establish objectives and benchmarks; execute strategy to increase traffic and sales on retail sites 
• Generate monthly reports based Google Analytics results, analyze customer research, sales results, and online marketing effectiveness data
• Collaborate with various cross-functional teams, including creative teams to manage a cohesive and consistent brand image

• Drive demand and growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements

• Measure email campaign performance and utilize data to recommend email optimization strategies; lead paid media acquisition strategies with external email vendors 

Key Qualifications:

• Bachelor’s degree

• Proven digital marketing experience