Retail

Fulltime
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Job# 30133 BH# 358396
Contact# 5611401

Director of Digital Marketing

Leading Consumer Goods client is looking for a data-driven Director of Digital Marketing (B2B). This role will play an integral role in the marketing department and driving growth!

Key responsibilities & Qualifications:

  • Develop and lead execution of online marketing efforts including lead gen, SEO, PPC, advertising, email marketing and more
  • Partner with outside agencies on resources on execution
  • Partner closely with dealer networks ensuring efforts are aligned and needs are met
  • Track and report on effectiveness of campaigns making adjustments as necessary
  • Manage digital marketing budget
  • Lead and develop a team
  • Provide strategic leadership and mentorship
  • Data and analytical mindset with ability to accurately communicate across the organization
  • Proficiency within Saleforce
  • Google Analytics and Adwords Certifications
  • Proven track record of successfully driving digital marketing
  • Ability to travel (10%)
  • Up-to-date knowledge on digital marketing trends within the market
  • Bachelor’s degree in Business / Marketing
  • Experience with consumer goods 
  • Experience working with a dealer network