Marketing

Fulltime
NY, US
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Job# 25139 BH# 331455
Contact# 5988403

Director of Digital Marketing Strategy

Client Overview: 

Our client is a top marketing agency driving business and building brands across digital platforms for well-known brands. Their customized, dynamic, and integrated approach establishes them as a leader in the industry.

Position Overview:

In this position, you would develop digital campaigns and select channels to optimize all elements based on data. You would also utilize digital platforms to acquire and retain clients through online marketing and develop greater engagement.

Responsibilities:

• Manage and implement digital marketing strategy to drives revenue growth and overall end customer adoption across all market segments with a strong branding and analytical orientation
• Develop online marketing strategies to increase audience engagement and build strong clients relationships through digital interaction
• Direct marketing, design, and content teams to develop campaigns to optimize the customer 
experience and ensure brand consistency
• Develop and implement global digital advertising campaigns; analyze digital advertising needs; create business case modeling and strategy
• Identify and evaluate digital insights and provide thought leadership; build customer acquisition programs to acquire customers

Key Qualifications:

• Bachelor’s degree

• 10+ years’ digital marketing experience within the pharmaceutical industry 

• Strong understanding of FDA regulations for pharmaceutical/healthcare marketing