Director of Global Public Relations and Social Media
Our client is a renowned baby lifestyle company creating innovative products to make parents lives easier with convenient, easy-to-use products. With their revolutionary, creative, and modern must-haves, parents can enjoy spending more time with their little ones.
As the Director of Global Public Relations and Social Media, you would be responsible for the execution of strategic public relations, media relations, social media, brand events and partnership programs.
• Develop the overall strategy and planning for the social channels and establish clear social media goals across all platforms and consistently analyze and track to against KPIs and objectives
• Collaborate with global cross-functional teams to ensure PR and social media campaigns and concepts are appropriately integrated and amplified across all platforms.
• Expand social media reach, maintain favorable consumer sentiment, and engage with communities and oversee community management, including moderating support for social media initiatives, and scheduling content
• Manage innovative ideas and promotions to drive greater relevance, engagement, and grow external social media communities
• Identify opportunities to align and integrate social media, marketing, and retail to drive top line revenue and stay current with social media trends and incorporate to improve the customer experience and drive sales
• Related proven experience
• CPG experience