Marketing

Fulltime
03-05-2018
Print this Job Refer a Friend Apply for this Job!
Job# 27745 BH# 345548
Contact# 5110626

Director of Marketing

Large Diagnostics lab is actively seeking a Director of Marketing for a growing marketing team to think outside of the box with creative thinking and actions to enhance the organization’s image and position within the marketplace, grow the brand, and the bottom line. This marketing professional will also develop and coordinate all marketing, sales, and promotional efforts on behalf of the company and its services. This person will coordinate marketing activities to assure growth, service development, and oversee internal/external communications; have high expectations for marketing quality control, profitability, and operating cost efficiency.

PRINCIPLE ACCOUNTABILITIES

  • Interact with physicians, employees and clients in a positive manner consistent with the mission and values of company
  • Create, Plan, Develop, Implement, and Measure the success of creative marketing strategies that drive tremendous growth for the company; believing that big wins come from big ideas
  • Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other functions of the organization. Lead and grow a creative, forward thinking marketing team.
  • Develop a deep understanding of Podiatry and Dermatology practice economics, laboratory standards and preferences.
  • Create highly-effective promotional/educational materials, exhibits, and digital marketing programs; Experiment and test new channels and techniques within the digital space. Create and manage website content
  • Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other functions of the organization. Lead and grow a creative, forward thinking marketing team.
  • Coordinate the appearance of all Organization print, and electronic materials including letterhead, use of logo, brochures, journals etc. Create long-term strategies for content creators to maximize brand awareness and sales.
  • Partner with department leaders to develop strategic campaigns, lead generation, conferences, and marketing events. Partner with VP of Corporate & Professional Relations to coordinate all trade events and engage in clinical and marketing discussions with clinicians and association organizers. This will include managing exhibit space, managing lecture opportunities, and managing special promotional events/dinners.
  • Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the organization, and externally. Manage corporate communications and brand expansion. Manage social networking strategies i.e. Facebook, LinkedIn, YouTube, Instagram, Twitter, etc.
  • Regularly coordinate/oversee relevant market research and lead other projects as assigned.
  • Recommend and achieve short and long-term marketing goals and objectives.
  • Develop short and long-term plans and budgets for the Marketing team, monitor progress, assure adherence, and evaluate performance.
  • Develop and maintain relationships with external agencies, vendors, and external partners to help execute initiatives on-time and within budget to ensure high quality and cost-efficient results. Work with colleagues to develop and maintain a strategic perspective based on marketplace and client needs and satisfaction. Track competitor strategies, product development efforts, and overall industry trends and develop strategies as appropriate.

SUPERVISORY RESPONSIBILITIES

  • Provide leadership, guidance and direction to marketing team of direct reports. Execute supervisory responsibilities in accordance with the organization’s policies and applicable laws. In conjunction with Human Resources, responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; coaching employees; addressing issues, removing barriers and resolving problems for team enablement.
  • Build and maintain a high-performance culture. Promote and foster a cohesive team environment.

OTHER COMPETENCIES/SKILLS REQUIRED

  • Results orientation and a bias for action.
  • Proven dynamic leadership and project management skills. Strategic, innovative and creative personality with strong business acumen. A passion for working in and managing a fast-paced, collaborative environment. Adept multi-tasker with ability to quickly prioritize, effectively delegate tasks and bring projects to completion by required deadline. Develops and maintains effective working relationships through credibility and marketing functional expertise. Excellent communication and presentation skills including the ability to effectively and professionally communicate internally and externally.
  • Analytically driven approach to marketing management and decision making. Controls costs through the efficient use of time, budget and personnel. Communicates information to management in a proactive manner; able to see the big picture.

QUALIFICATIONS

  • 10+ years’ experience in a marketing leadership role preferably within a diagnostic laboratory/healthcare setting.
  • Bachelor Degree in Business/Marketing, or related field; Master Degree a plus
  • Experience in supporting business development and sales efforts.
  • Proven ability to lead and manage complex marketing projects and content rich campaigns.
  • Strategic thinker with a data driven mindset and the ability to target and pursue high level objectives.
  • Experienced in building, supporting, and managing resources to enhance marketing efforts
  • Experience in digital and product marketing
  • Website management proficiency