Beauty

Fulltime
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Job# 31877 BH# 369091
Contact# 5783484

Director of Marketing

Client Overview: 

Our client is a leading beauty brand, specializing in high-end hair care products. Their professional quality, innovative, and fun products enable hair stylists and beauty trendsetters to create the most beautiful hair styles.

Position Overview:

In this role, you would be responsible for managing the development and implementation of the brand’s marketing strategy to drive brand awareness and sales revenue. 

Responsibilities:

• Direct the marketing strategy to drive brand awareness and sales revenue and grow the brand within the mass and specialty retail sector 

• Create and implement a 360 degree marketing plan and brand strategies for product introductions, promotions, communications, forecasting and inventory management

• Refine customer segmentations through research and analysis and improve campaigns to ensure programs deliver strong return for the brand 
• Manage the marketing budget, maintain the marketing calendar, and remain current of emerging industry news and trends

• Lead brand positioning and assortment architecture and manage the life-cycle brand vision, including product research and ideation and go-to-market launch campaigns

• Evaluate monthly reports for KPI, brand conversations, engagement, and conversion for ongoing campaigns 

• Partner with external PR agency to oversee editor, stylist, and celebrity relationships, gifting, and outreach 

Key Qualifications:

• Bachelor’s degree in marketing or advertising 
• 7-10 years’ retail and digital marketing experience, preferably in CPG or beauty 

• Background in mass class of trade and understanding of key US retailers 
• Team management experience