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Job# 37413 BH# 394536
Contact# 6277936

Director Of Marketing

Our client is a local travel agency looking for a Director of Marketing to join the team. The Director of Marketing will help define and tell the brand story through cohesive language with a unified voice across multiple channels and platforms. They will be responsible for developing content and exceptional creative to increase brand awareness and drive new customer acquisition.  The ideal candidate possesses a clear vision of the future, is an experienced copywriter, with the courage to be bold and move ideas forward.

Responsibilities:

Brand & Content Strategy

  • Develop a cohesive brand identity and content strategy focused on increasing host acquisition and conversion Website Content
  • Apply brand identity and strategy to website content and copy

Blog Content Strategy

  • Manage creation of ongoing content generation via blog Social Media Strategy
  • Promote content and drive awareness via social media channels Paid Channel Management
  • Develop paid strategy for eventual rollout in the middle of the year Analytics
  • Establish funnels, tracking and analytics with support of Operations team to optimize owned and paid campaign

Documentation

  • Document all of your processes along the way

Qualifications:

  • More than 5 years professional experience with content strategy, creation and delivery in an agency setting, B2C or B2B company
  • Experience working in content management systems, marketing automation platforms, email platforms, and social media platforms

Required Skills:

  • Marketing Strategy & Analytics Media Planning & Buying Branding & Identity Digital & Email Marketing Content Development, Editorial Calendars & Copywriting