E-Commerce

Fulltime
01-25-2018
Print this Job Refer a Friend Apply for this Job!
Job# 27048 BH# 323682
Contact# 5966407

Director of Product Marketing

Client Overview: 

Our client is a renowned company presenting a cutting-edge digital destination to seamlessly connect companies and professionals. Their forward-thinking, collaborative, and technologically advanced approach propels them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for driving B2B go-to-market strategies to engage customers and growth. You would also be responsible for leading customer targeting and positioning with go-to-market execution.

Responsibilities:

• Manage all aspects of B2B go-to-market strategies, including concept development and execution, to engage customers and growth

• Lead customer targeting and positioning with go-to-market execution and partner with the product team to develop the product roadmap

• Gain strong knowledge of the company’s customers and their business challenges through research, feedback loops, and direct interactions 

• Design and implement go-to-market plans in partnership with cross-functional teams, including product, sales, customer success, and marketing teams across all channels 
• Drive the company’s collateral initiatives to generate compelling narratives to engage customers through all stages of the customer lifecycle 

Key Qualifications:

Bachelor's degree

• 12+ years’ experience, including 5+ years’ people management experience