Director of Product Marketing
Our client is a renowned company presenting a cutting-edge digital destination to seamlessly connect companies and professionals. Their forward-thinking, collaborative, and technologically advanced approach propels them at the forefront of the industry.
In this role, you would be responsible for driving B2B go-to-market strategies to engage customers and growth. You would also be responsible for leading customer targeting and positioning with go-to-market execution.
• Manage all aspects of B2B go-to-market strategies, including concept development and execution, to engage customers and growth
• Lead customer targeting and positioning with go-to-market execution and partner with the product team to develop the product roadmap
• Gain strong knowledge of the company’s customers and their business challenges through research, feedback loops, and direct interactions
• Design and implement go-to-market plans in partnership with cross-functional teams, including product, sales, customer success, and marketing teams across all channels
• Drive the company’s collateral initiatives to generate compelling narratives to engage customers through all stages of the customer lifecycle
• Bachelor's degree
• 12+ years’ experience, including 5+ years’ people management experience