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Job# 38189 BH# 398870
Contact# 5961608

Director of Product Media Planning (Adtech)

Position Summary

We are searching for a Director of Product Media Planning with a proven track record of enabling cross-functional teams, in order to build a Marketing Intelligence Engine platform. You will bring deep knowledge of media planning and optimization, and acute interest to apply machine learning to advertising campaigns. You will work closely with cross-functional teams of engineering, design, data scientists and marketing to help the world’s largest brands achieve peak performance with their media investments.

Job Responsibilities

  • Lead the definition of a product vision and communicate its narrative within the organization through short-term and long-term roadmaps
  • Serve as subject matter expert, contributing practitioner, thought leader on media planning and campaign optimization
  • Drive innovation through the identification of unmet industry needs and disruption opportunities in Martech/Adtech
  • Synthesize research from agency end users, and external partners to balance big ideas with day-to-day feature requests
  • Lead a globally distributed and matrixed scrum team
  • Collaborate with data scientists and product team subject matter experts to build deep integrations with the Marketing Intelligence Engine platform
  • Partner with product marketing to bring product features to market
  • Identify and define KPIs to drive success and quickly identify failures

Desired Skills & Experience

  • Experience working as a product manager in high performing, cross functional teams that have shipped global products at scale
  • Knowledge of media planning processes and advertising analytics
  • Experience managing products through the full lifecycle: strategy, development, launch, optimization, sunset
  • Knowledge of marketing mix modeling and cross-channel campaign optimization 
  • Strong team motivational skills and ability to influence without authority
  • Experience working with Agile methodologies