Marketing

Fulltime
06-20-2017
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Job# 24062 BH# 324012
Contact# 5938668

Director, Retailer Marketing

Client Overview: 

Our client is a premier consumer goods company with an extensive portfolio of well-known brands across various sectors. Their innovative, strategic, and consumer focused approach aims to make a positive difference in consumer lives across the globe.

Position Overview:

In this position, you would be responsible for developing strategic customer focused marketing plans for key customers. You would also be responsible for collaborating with various cross-functional teams and establishing relationships to connect brand, sales, and e-commerce.

Responsibilities:

• Oversee all aspects of strategic marketing plans for key retail customers, including concept development and implementation
• Direct all planning and creative coordination for retail customers; manage direct reports who will directly manage their own portfolio of brands
• Develop comprehensive programs to drive traffic, loyalty, conversion, and basket size; advance marketing capabilities by incorporating best in class messaging, customer media, emerging shopper technologies, and social connections

• Liaise with brand, activation, and divisional teams to develop regional and global plans with channel or customer specific activations

• Establish and maintain retail marketing relationships; ensure all marketing campaigns are aligned with the brand and divisional strategy, objectives, and campaigns
• Create workflow and process management to ensure timely delivery; supervise all projects to ensure correctly assigned and completed
 

Key Qualifications:

• Bachelor’s degree in related field; MBA preferred

• 10+ years marketing experience in consumer goods industry

• Experience working directly with Amazon, Walmart, or Target

• Proven experience managing a large team