Marketing

Fulltime
05-08-2018
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Job# 28880 BH# 350660
Contact# 5162248

Director, Subscriber Acquisition & Retention

Client Overview: 

Our client is a premier company presenting popular fan-favorite entertainment. With their on-trend, innovative, and dynamic approach, you can effortlessly enjoy life’s most inspiring moments.

Position Overview:

In this role, you would be responsible for overseeing all aspects of subscriber acquisition, retention, and CPA.

Responsibilities:

• Direct all aspects of subscriber acquisition, retention, and CPA (cost per acquisition) targets and oversee key relationships with selected vendors and agencies 
• Create and implement strategies and campaigns to activate and drive revenue for D2C and distributor channels 
• Oversee transactional marketing and source and obtain subscribers at a reasonable cost per acquisition 

• Collaborate with cross-functional teams, including content, creative, and demand generation to integrated marketing campaigns 

Key Qualifications:

• Experience with landing pages, A/B testing, Google Analytics, Budget, Copy, Optimization, Metrics

• Experience with conversion, writing copy, Google AdWords, and CRM

• Subscription service experience