Director, Subscriber Acquisition & Retention
Our client is a premier company presenting popular fan-favorite entertainment. With their on-trend, innovative, and dynamic approach, you can effortlessly enjoy life’s most inspiring moments.
In this role, you would be responsible for overseeing all aspects of subscriber acquisition, retention, and CPA.
• Direct all aspects of subscriber acquisition, retention, and CPA (cost per acquisition) targets and oversee key relationships with selected vendors and agencies
• Create and implement strategies and campaigns to activate and drive revenue for D2C and distributor channels
• Oversee transactional marketing and source and obtain subscribers at a reasonable cost per acquisition
• Collaborate with cross-functional teams, including content, creative, and demand generation to integrated marketing campaigns
• Experience with landing pages, A/B testing, Google Analytics, Budget, Copy, Optimization, Metrics
• Experience with conversion, writing copy, Google AdWords, and CRM
• Subscription service experience