E-mail Operations Manager
Our client is a well-known health and wellness brand presentingthe best solutions to maintain an active, healthy, and happy lifestyle. Theirinnovative, dynamic, and transformative approach enables every individual tolive their most healthy and fulfilling life.
In this role, you would be a part of the marketing team andwork on email campaigns from start to finish. You would also be responsible forall A/B testing, QA, coding, branching, segmenting, and analysis.
- Create and manage extensive e-mail campaigns from scratch and follow through to finish
- Code initial campaign set up
- Conduct A/B testing
- QA for all e-mails ensuring all aspects are executed correctly
- Manage e-mail marketing calendar
- Monitor and analyze e-mail activity including delivery, unsubscribe rate and other metrics
- Segment lists for all e-mail campaigns
- Bachelor’s degree in computer science, marketing, or business
- 3-5 years’ experience creating and managing extensive e-mail campaigns
- Experience using Sailthru preferred; open to ExactTarget
- Must be able to multi task in a fast-paced environment